Our Vision
To cultivate a deeper appreciation for diamonds, fostering two enduring bonds: the one between you and you loved one, and the one between humanity and our planet.
Vow envisions a world where the brilliance of diamonds ignites not just desire, but a conscious connection. We believe in the emotional weight of diamonds, celebrating milestones and expressing love in a way that transcends generations. At the same time, we strive to forge a stronger bond with the Earth, ensuring diamonds become a symbol of responsible luxury.
Our Mission
- Quality Uncompromised
- Sustainable Brilliance
- Affordability for Every Dream
The 4Cs of Lab-Grown Diamonds
Cut
Lab-grown diamonds have a potential advantage when it comes to sparkle. Because they’re created in controlled settings, they can be cut with more precision, maximizing light play and creating the fire and brilliance we love in diamonds.
Colour
Unlike natural diamonds, lab-grown ones come in a rainbow! While still graded D-Z for colourless diamonds, they can also be grown in fancy colours like yellow, pink, and blue. This makes them a more affordable option for those seeking unique and vibrant stones.
Clarity
Lab-grown diamonds might win on clarity too! Because they’re created in a controlled setting, flaws like crystals or feathers are less likely to occur. This means they tend to have higher clarity grades, often exceeding their natural counterparts.
Carat Weight
wanting larger diamonds.
Question & Answer
Frequently Asked Question
Absolutely! Lab-grown diamonds have the same physical, chemical, and optical properties as mined diamonds. They are just as brilliant, fiery, and durable. The only difference is how they are formed – in a controlled lab environment instead of deep within the earth.
Yes, lab-grown diamonds are conflict-free and avoid the ethical concerns associated with some mined diamonds. They are created in controlled environments with fair labour practices.
The resale market for lab-grown diamonds is still relatively new and evolving. While some rare, high-quality mined diamonds can appreciate in value, the long-term value of lab-grown diamonds is yet to be established.
Yes, lab-grown diamonds are a more sustainable option compared to mined diamonds. They require less energy to produce and have a significantly lower carbon footprint. Additionally, lab diamond production doesn’t disrupt ecosystems or contribute to soil erosion.
Absolutely! Many jewellers offer a wide range of customization options for lab-grown diamond jewellery. You can choose the diamond’s cut, clarity, colour, and carat weight, as well as the setting style, metal type, and design details.
Always purchase your lab-grown diamond from a reputable jeweller who provides a grading report from a recognized gemological laboratory like GIA or IGI. These reports will confirm the diamond’s origin (lab-grown) and its quality characteristics.
PM Shah Group - Crafting Brilliance Since 1961
At PM Shah Jewellers Group, we are passionate about creating jewellery and luxury accessories that make you feel confident and empowered. Visit us today and discover the perfect piece to express your unique style.
Understanding the allure of diamond jewellery, we proudly introduce Vow – a commitment to sustainable luxury with Lab Grown Diamonds. Our Lab Grown Diamonds offer the same sparkle and brilliance as mined diamonds but with a lower environmental impact and a more affordable price.
Discover a stunning collection of solitaire rings and dazzling designs, all featuring the ethical brilliance of Vow Lab Grown Diamonds. At Vow, we believe true beauty lies not just in what you wear, but in how it’s made.
Celebrate love, commitment, and sustainability with Vow. Explore the future of brilliance today.